Digital Media Monitoring

Collecting publicly available mentions across online media sources and social media platforms and provide analysis, insight as well as recommendation for PR and Digital marketing business.

- Tracking Content
Monitoring mentions of specific keywords, phrases, or topics across a wide range of media channels like news sites, social media, TV broadcasts, radio stations, and online publications.

- Analysis and Reporting
Collecting the data and analyzing the sentiment (positive, negative, neutral), context, and trends related to the mentions to help identify public opinion and emerging issues.

- Competitor Insights
Tracking how competitors are being covered in the media and how they are engaging with their audiences as reference for brands’ business strategy.

- Brand Reputation Managemen
Helping clients to understand how their brand is perceived in the media and allows them to respond quickly to any negative or damaging coverage.

- Crisis Management
In case of a crisis or negative news, it can help identify issues early on, allowing a company to address them before they escalate.

- Campaign Tracking
Assessing the effectiveness of public relations campaigns, advertising, or social media efforts by monitoring related coverage and engagement metrics.

- Market Trends
Identifying shifts in consumer preferences, emerging trends, and broader industry changes. - Sentiment Analysis: Determining how people feel about a particular topic or brand, which can provide insights into consumer behavior and decision-making.